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With the increasing commercial activity in India, the need for Direct Advertising of their products and services by the business organizations is growing. Direct Mail, which can be defined as ‘printed matter usually carrying a sales message or announcement designed to elicit a response from a carefully selected consumer or business market’ is the most potent medium for Direct Advertising. In the advanced countries, Direct Mail now constitutes a pre dominant portion of mail traffic handled by Postal administrations. Direct mail can be both addressed as well as un-addressed. Direct Post is the un-addressed component of Direct Mail, and would comprise of un-addressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs/floppies and Cassettes etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933
The Direct Post has been introduced by Department of Posts vide its OM no. 39-01/2001-BDD dated 2nd June 2005.
The price for the Direct Post articles is as follows:
Per Article for 1st 20 gms | Per article (for every additional 20 gms or part thereof) | ||
Local | Inter City | ||
Price of 1 Direct Post article | INR 1.50 | INR 2.00 | For both local and inter-city articles |
Where Direct Post articles are tendered in quantities of over 50,000, a discount to the sender, or commission to the concerned advertising agency, of 5% would be admissible.
Conditions :
Direct Post is for:
Sl. No. |
Direct Post User Group | Target audience of Direct Post User Group | Purpose of using Direct Post |
1. | Manufacturing Sector Office Equipment suppliers | Selected Institutional buyers | New Products, Infomercials, Promotion campaigns |
2. | Services, Telecom, Financial, Banks, credit cards, insurance, Books, Food | Selected audiences tailored to each sector’s requirements | New Products,Service updates, Promotion campaigns |
3. | Local Services | Local – Mass Services | Promotion campaign |
4. | Coaching Institutes | Local mass coverage | Promotion campaign |
5. | Consumer Goods companies | Mass markets – Regional/National | Coupon campaigns |
6. | Government Departments – e.g. Health, Social Welfare, Environment, Revenue and taxation Departments etc. Municipalities | Citizens,Institutions,Regional/national | Awareness |
7. | Public Utility Departments, e.g. Electricity, water utilities | Users of the utilities, Local | Awareness Information |
8. | NGOs – specially in the areas of community health, social awareness etc | Citizens Local/Regional | Awareness Community action |
9. | Departmental Stores | Citizens Local | Promotion, Information |
10. | Religious Institutions | Devotees Regional/National | Promotion, Information |
11. | Political parties | Citizens Local/Regional/National | Information, mass contact, campaigning |
Other relevant facts :
Speed Post (International) related queries | 044-22313282 |
Speed Post (Domestic) related queries | 044-22313200 |
International Parcel related queries | 044-25240968 |
International Letter related queries | 044-22368495 |
PLI Customer Care | 044-28594723 |
Rural PLI Customer Care | 044-28544900 |
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